A rebranding committee who volunteered to help develop a new logo, slogan and community website for Hancock County revealed the branding efforts Tuesday morning.
Library Director Tina Snyder unveiled the logo at the January Chamber of Commerce breakfast, pointing out the various aspects of the community included in the logo which features the slogan “Hancock is Home.”
Elements of the circular design include:
- Shaded green fields representing agriculture.
- Industrial stacks on the horizon.
- The Lincoln Trail Bridge over the Ohio River.
- The walking trail bridge and lake at Vastwood Park.
- A representation of Jeffreys Cliffs.
- Silhouettes of Kentucky and Hancock County in the horizon trees.
- “Hancock County, Kentucky” and “Hancock is Home” bordering and overlayed.
The logo was designed by former south Hancock resident Pat Emery, who now resides in North Carolina.
“The call for proposals to design this log were sent out on Jan. 10, 2020, and here we are on Jan. 11, 2022,” Snyder said. “Pat has done a wonderful job, and was very responsive to our ideas and the many changes that were made throughout the process.”
A 15-member focus group was put together to guide the design throughout its evolution. Snyder said the group had a focus on not only promoting Hancock County outside the county borders, but to also move Hancock County forward.
“We want to show people what we are about, but we also wanted to assure there was a hands-on work approach, as well as a financial commitment to see it through,” she said.
Financial sponsors are Hancock County Fiscal Court, Hancock County Tourism, Hancock County Chamber of Commerce, Hancock County Schools, Hancock County Industrial Foundation and Hancock County Public Library. The Chamber was the lead organization on the project.
“We are appreciative of Pat’s time, talent and patience to get it just right,” Snyder said. “He wanted it to be as good as it could be, just as we did.”
Marketing materials were created by Keith French (t-shirts), Gentry’s (mug tumblers), Firehouse Printing (notepads), and Shayla Pierrard (hats). Snyder said there are ideas for additional types of marketing merchandise in the future.
Snyder pointed out all vendors on the various aspects are local vendors or members of the Chamber.
“We have a strong focus on using local people, and promoting our talented local businesses,” she said.
Another part of project is the development of hancockishome.com, which will serve as a one-stop web site on life in Hancock County. Informational tabs from the home page will include information on working, playing, shopping, living and doing business in the community.
Anticipated completion is within the next few months. Businesses should visit the site to enter information for the directory; to date only 42 businesses have responded.
Project leaders are currently seeking information and photographs of all aspects of life in Hancock County. Photographers will receive credit on the site.
For additional information, contact Snyder at 270-927-6760 or Shanna Nugent at 270-927-8293.